What’s with the white stickers in LEGO® packaging?

Have you noticed anything odd in the LEGO® aisle at your local retail store? Maybe you have seen two identical sets but one has a white label stuck to the product packaging and the other does not? What’s that about? Are they different sets?

I took a look and tried to answer some questions. Check it out.

(Spoiler alert: I build the set too.)

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